Big Data is Talking. Is Anyone Listening? –

Big Data is Talking. Is Anyone Listening? –

Everyone is talking about ‘big data’ and how tech behemoths like Google are going to use it to change the world. But what does it mean for the rest of us – companies and organisations who do not have ninja-coders sitting on beanbags developing artificial intelligence apps during their company-subsidised gourmet lunch breaks?

In this article, David Kelly from Atkins looks at how non-tech organisations are overcoming technical challenges to make the most of their data.

In May of this year, The Economist declared that the world’s most valuable resource is no longer oil, but data.  And with some saying that 90% of the world’s data was created in the past few years alone but that less than 1% of it is actually being used or analysed, it would appear that people are only just beginning to appreciate its worth.

Please click here to read the full article


Big data is talking, is anyone listening?